How The Daycation Trend Can Boost Your Revenue

A daycation is a one-day vacation typically taken close to one's home. Daycations can involve visiting nearby attractions or simply taking time off to recharge and rejuvenate. They do not require overnight accommodation costs or expensive travel arrangements, making them ideal for guests who want to escape the hustle and bustle of daily life without breaking the bank. About 47% of U.S workers feel guilty about taking days off this summer,* but even a single day can provide a refreshing mental break.

More and more people are discovering the hidden gems in their own cities. They are choosing to explore their local surroundings and experience what others travel from afar to see. Without the added cost of travel, their budget stretches much further.

70% of our daytime hotel guests are locals, and about 50% are here for a daycation with their partner or a friend. Booking a hotel room for a few hours not only grants access to a luxurious room they might not afford for a full night but also includes the hotel's amenities. Just minutes from home, clients can escape the hustle and bustle of daily life, enjoying a relaxing day by the pool, pampering themselves at the spa, and savoring a gourmet meal at the hotel restaurant. For a few hours, they can indulge in a king-size bed, a bubble bath in a marble bathroom, and the peace of a soundproofed room. By saving 30% to 75% on the night room price and avoiding travel costs, our clients tend to spend 30% more on food and beverages, spa treatments, and other add-ons compared to the traditional overnight clientele.

Local guests are a demographic that has been long overlooked by the hospitality industry. Today, hotels are reaping the benefits of this local tourism influx. By offering their amenities to these new local residents, they can increase profits by providing a way to get away from their screens and enjoy a change of scenery.

Another segment that hotels can make the most of is tourists staying in short and long-term homestays such as Airbnb. Some might want to enjoy facilities like a gym, spa, or pool, which their apartment cannot offer. By booking through Dayuse, they can access these luxury amenities at a nearby hotel, enhancing their overall travel experience.

The overall changing habits of consumers have spurred many hoteliers to actively engage with us. We help over 8,500 hotels in key cities around the globe optimize their empty rooms during the day.

"Dayuse has provided YOTEL New York Times Square with a valuable opportunity to offer its modern guest rooms for daytime booking. This trusted partnership has opened up a previously untapped revenue stream, introducing us to a new guest segment and expanding our customer base. Now, locals can indulge in daycations to enjoy our amenities while on-the-go travelers and digital nomads alike can make the most of the hotel’s guest amenities including, complimentary wifi, state-of-the-art gym, two on-site restaurants, and more, transforming our space into their productive workspace during the day. Our operational teams have consistently given positive feedback about their system, and we're enthusiastic about the future growth of our collaboration."

Michelle Sobhraj, Senior Director, Marketing Communications

YOTEL New York Times Square

For environmental, logistical, and financial reasons, many urbanites are reducing their travels. Exploring their neighborhood and discovering nearby hotels provides a delightful break.

A daycation can be a thrifty splurge: with prices between 30 to 75% less expensive than an overnight stay, guests can enjoy time slots that would otherwise require two nights.
Last-Minute Freedom: no credit card is required, and cancellation is possible until the very last minute, making it convenient for those who may face unexpected changes in their plans.
Green Getaway: by opting for this eco-friendly option, the travel footprint is reduced.

Embracing the daycation trend offers a transformative opportunity for hotels to enhance their revenue and operational efficiency at no additional cost. By tapping into the growing local market and accommodating guests during the daytime, hotels can revitalize their properties, capture new revenue, and attract a new client segment. As consumer preferences continue to evolve, integrating daycations into your business model will position your hotel for sustained success in a competitive landscape.

* source: "Mixing beaches and business: The worrying rise and effects of workcations" by Movchan Agency.

How The Daycation Trend Can Boost Your Revenue

Discover how attracting a local clientele can revitalize your property and increase your profits.

Michelle Sobhraj, Senior Director, Marketing Communications

YOTEL New York Times Square

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