Discover The Profiles Of Daytime Hotel Guests

 
PUBLISHED ON 02/01/2024
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Attract New Guests By Offering Daytime Stays

As the hospitality industry evolves, guests have begun to seek flexibility and more personal offerings. This has led to a surge in new trends emerging within the industry. One of the strongest trends that has broken through is the popularity of daytime hotel stays. As the global leader in daytime hotel reservations, Dayuse has developed an unparalleled insight into the needs, characteristics and profiles of guests seeking hotel rooms for the day.

Local Guests

Have you heard of the latest hospitality trends such as the daycation, momcation and solocation? Well, Dayuse caters to all of them! It’s a diverse range of guests, with more than 50% of them being locals residing in urban areas close to the hotel. They typically live in urban areas and are between 21 and 50+ years old. They share a common desire; a brief respite from their daily routine without the time and cost involved in venturing far from home. They are attracted to luxury hotels in their hometown, but they don’t want to break the bank! Those with a wide range of amenities to celebrate special occasions such as wedding anniversaries are particularly appreciated.

From couples seeking a romantic escape to parents yearning for quality time together and from exhausted moms craving some solo time to friends planning a spa day, everybody can benefit from a Dayuse stay! They are all in need of a secluded escape, an oasis that’s close to home but feels a million miles away from the ordinary. Luxurious facilities like spas, saunas, swimming pools, fitness centers, and bars contribute to the magic of their escape. Unlike overnight stays, guests can fully enjoy their daytime slots beginning early in the morning and extending late into the day. Dayuse provides the perfect solution to indulge in a day of luxury.

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Travelers

Travelers benefit hugely from Dayuse as we offer them flexibility in their travel schedule. Whether they have a lengthy layover or their flight has been delayed by several hours, Dayuse offers them the chance to relax and refresh in a comfortable hotel room. This is certainly preferable to spending hours stuck in an airport! Travelers on red-eye flights arriving early in the morning also benefit from Dayuse. They may be staying in hotels with check-in times as late as 3pm - hours after their plane lands. By booking an early slot in a nearby Dayuse hotel partner, they can relax and recover from jetlag in a comfy bed before checking in to their overnight hotel. We have also received reviews from customers disembarking from cruise ships in the morning who book a room via Dayuse to relax before their flight home in the evening. Travelers represent 30% of our total clientele

Digital Nomads & Business Travelers

From digital nomads to employees traveling for work, Dayuse offers all kinds of workers a fresh environment for a productive day. Digital nomads are employees who can work virtually from anywhere and this way of life is on the rise - as of 2023 there are over 35 million digital nomads worldwide! They benefit from Dayuse as we can offer them quiet spaces in relaxing hotel rooms as well as a number of amenities to make their workday even more enjoyable. For example, they can dine at the restaurant or work-out at the fitness center during lunch time and reward themselves with a drink at the bar at the end of a hard day's work! Overall, business travelers and digital nomads represent 20% of Dayuse's clientele. 

Couples & Solo
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A Dayuse experience can be enjoyed as a couple or as a solo outing for some ‘me-time’. For couples seeking a romantic getaway, Dayuse offers a unique date idea. From couples massages to intimate dinners at the restaurant, spending the day at a hotel is sure to hit the sweet spot and send sparks flying! Dayuse is particularly popular among parents seeking a day away from the kids without needing to hire a babysitter for the night.

However, a Dayuse experience can be equally enjoyable as a solo staycation. Guests can benefit from some well-needed time to themselves, focusing on self-care. They can unplug from the world and recharge their batteries from the comfort of a hotel room.  There’s no better way to escape the stress of the outside world than by taking a relaxing day to oneself at a hotel.

About Dayuse

$175M

Business volume in 2023

1.9M

Bookings facilited in 2023

 

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