The Importance of Transient Travellers for Hotel Revenue
Transient Travellers and Hotel Revenue
Transient travellers are vital for hotel revenue as they drive occupancy rates, allowing hotels to maximise room bookings and generate income. Additionally, travellers often utilise additional services and amenities, contributing to ancillary revenue streams that further bolster a hotel's financial success. Some of the strategies recommended for capitalising on travellers are flexible inventory management, upselling and cross-selling, and digital presence.
"At Courtyard by Marriott LAX/Century, Dayuse has been a game-changer. As a bustling hub for travellers, our partnership has introduced us to a new segment of guests in transit seeking flexible options and convenient choices that also boost our occupancy rates during off-peak hours. Their user-friendly platform allows us to adjust availability seamlessly. It has truly been a win-win."
Priya Patel, General Manager at COURTYARD by Marriott LAX/Century Blvd
Effectively managing your hotel’s inventory is one of the secrets to a successful business. Flexible inventory management means integrating flexibility into the understanding and overseeing of the hotel's room inventory. Part of inventory management is understanding distressed inventory, hotel rooms that are not expected to be sold at full price. There are several reasons why inventory can become distressed, the most common is last-minute cancellations. With Dayuse, hotels can fill the gap of rooms that remain vacant between check-out and check-in (for overnight guests/traditional guests), by creating a new opportunity to book rooms for daytime slots.
Consumers are spending more on travel in 2024 compared to previous years, they are prioritising experiences, even during their travels over other things¹. What does this mean for hotels and how can they benefit? By upselling and cross-selling daytime experiential offer packages, such as spa treatments or an upscale dining experience, hotels can increase sales revenue and customer satisfaction.
Mastering the art of digital presence is key to bringing in travellers. Consumers who are visiting places for the first time will often research recommendations with the best places to stay and experiences to splurge on. Additionally, offering the ability to book or cancel via a website or app up to the moment of check-in gives consumers peace of mind.
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The Business Potential of Daytime Bookings
By adapting to changing consumer preferences and leveraging these techniques, hotels can not only maximise revenue but also enhance guest satisfaction and stay competitive in the evolving travel landscape of 2024. Dayuse offers rooms for travellers who need a place to rest or work during the daytime. Perfect for those with long layovers or delays, on a red-eye flight, on a business trip, or just looking for a quiet space to focus. Travellers can choose from our selection of comfortable rooms and get the most out of their day.
In 2023, we generated £140 million in business volume for our partners, thanks to our daytime clientele. Notably, 24% of our guests utilised our services for travel-related needs, highlighting a substantial opportunity for hotels amidst escalating guest demand. This trend is further underscored by a recent survey, revealing that 35.8% of adults reported grappling with travel fatigue or jet lag within the past year¹. With 1.9 million bookings per year, Dayuse presents a robust opportunity for hotels to generate up to an additional 10% in revenue.
About Dayuse, since our inception:
£590M
Business volume generated for our partners
8M
Bookings facilitated for our partners