Maximising City Center Hotel Occupancy With A Local Clientele

A daycation is like a mini-getaway that involves booking a hotel room for the day, rather than staying overnight. Promoted by Dayuse, this trend has gained momentum as locals desire to escape without venturing too far from home. It's not just about luxurious spa days; it's about providing an affordable, refreshing break from the daily routine. Other factors such as environmental concerns and inflation have also boosted this trend as consumers seek less expensive and more environmentally-friendly leisure experiences. City center hotels can tap into this trend by offering unique and appealing daycation experiences tailored to the local demographic.

By opening your doors to daytime guests, your establishment can offer a relaxing sanctuary amidst the hustle and bustle of the city. This is perfect for various demographics who need to escape the daily grind. From exhausted parents seeking a chill day away from the kids, to solo guests in need of me-time as well as digital nomads, hotels can provide the perfect escape to everybody. 

Our partner of two years, Michelle Sobhraj, Senior Director of Marketing Communications at YOTEL New York Times Square, highlights the benefits of such partnership:"Dayuse has provided YOTEL New York Times Square with a valuable opportunity to offer its modern guest rooms for daytime booking. This trusted partnership has opened up a previously untapped revenue stream, introducing us to a new guest segment and expanding our customer base. Now, locals can indulge in daycations to enjoy our amenities, while on-the-go travelers and digital nomads alike can make the most of the hotel’s guest amenities including, complimentary wifi, state-of-the-art gym, two on-site restaurants and more, transforming our space into their productive workspace during the day. Our operational teams have consistently given positive feedback about their system, and we're enthusiastic about the future growth of our collaboration."

By partnering with the leading daytime hotel booking platform, city center hotels can quickly position themselves as accessible daytime urban retreats, opening up a new revenue stream. This will enable them to elevate their occupancy rates by filling rooms which would otherwise be empty during the day. The daycation trend is not exclusive to luxury establishments; it's a versatile opportunity for different categories of hotels to redefine their offerings and cater to evolving consumer habits.