How Hotels Can Tap Into The Digital Nomad Trend
Learn how to unleash your revenue potential with this new category of remote workers
In the ever-evolving landscape of the hospitality industry, adapting to emerging trends is paramount for sustained growth. One new trend that has gained significant traction is the rise of digital nomads. As remote work becomes increasingly prevalent, hotels have a unique opportunity to leverage this trend and carve out a new revenue stream. Discover how you can capitalize on this phenomenon and boost your bottom line by up to 10%+ with the leading global platform for daytime hotel bookings.
Digital nomads can work virtually anywhere. This is more than just a fleeting trend. For millions of people around the world, it has become a lifestyle as ‘working from anywhere’ (WFA) becomes the norm. They are either local residents or travelers and can be self-employed individuals, freelancers, or company employees. They represent a growing demographic seeking flexible work environments and a change of scenery. Indeed, quiet rooms with ample desk space are ideal for confidential calls or focused work sessions. They provide convenience and productivity benefits. This trend has grown exponentially since the advent of the COVID-19 pandemic as workers realized they don’t necessarily need to spend all day in an office to be productive. In 2019, there were approximately 7 million digital nomads in the world. In 2023, this number had risen to over 35 million!
Hotels offer everything needed to position themselves as ideal workplaces for digital nomads. High-speed Wi-Fi, comfortable seating, access to printing facilities, and quiet work areas are features which are obviously sought after. However, to strengthen their appeal to digital nomads, hotels should provide amenities and services that encourage relaxation and socialization.
20%
of our guests book for business purposes
A Dayuse experience taking place during working hours recognizes the unique needs of digital nomads. Your hotels can tailor flexible booking options with our team to attract these professionals. The hotel locations that lure digital nomads are quite extensive, from city center to airports.
Digital Nomads & Dayuse
$175M
Business volume in 2023
Workcation guests seek the perfect balance between productivity and relaxation. With a price range between 25% and 75% lower than overnight rates, the nomadic workers can take advantage of all the hotel’s facilities throughout their workday at just a fraction of the price of a traditional overnight stay. Furthermore, they can avoid isolation by having a coffee at the bar or working out in the fitness center. By adapting your hotel to accommodate the needs of digital nomads you can target a new audience and by joining Dayuse you can help them discover your establishment, unlocking a brand new revenue stream.
The digital nomad phenomenon presents a golden opportunity for hotels to diversify their revenue streams. By understanding the unique needs of remote workers and creating tailored daytime slots, hotels can position themselves as preferred destinations for this growing demographic. With over 10 years of experience in 27 markets, and more than 20% of our clients falling into this segment, Dayuse is the perfect partner to help you embrace the digital nomad movement. This not only aligns with evolving work trends but also ensures a competitive edge in the dynamic hospitality landscape.
1.9M
bookings facilitated in 2023
Partnering with Dayuse
$760M
Business volume generated for our partners since our inception
8M
Bookings facilitated for our partners since our inception