Maximizing City Center Hotel Occupancy With A Local Clientele
Attract Local Tourists With The Daycation Trend
City center hotels, with their strategic locations and unique urban appeal, are positioned to benefit significantly from a rising trend in the hospitality industry—daycations. As the leading daytime hotel booking platform, Dayuse has generated over $760M for its partners since its inception. Let’s delve into how local guests can boost the occupancy rates of city center hotels, even those without luxury amenities, and how integrating daycation experiences with Dayuse can be a game-changer.
A daycation is like a mini-getaway that involves booking a hotel room for the day, rather than staying overnight. Promoted by Dayuse, this trend has gained momentum as locals desire to escape without venturing too far from home. It's not just about luxurious spa days; it's about providing an affordable, refreshing break from the daily routine. Other factors such as environmental concerns and inflation have also boosted this trend as consumers seek less expensive and more environmentally-friendly leisure experiences. City center hotels can tap into this trend by offering unique and appealing daycation experiences tailored to the local demographic.
Among Dayuse partners, city center hotels are particularly popular as they inherently possess a unique advantage in attracting daycation guests. Their central locations provide easy access to local attractions and cultural hotspots. Locals are eager to explore their own neighborhood and playing tourist can be revigorating.
By opening your doors to daytime guests, your establishment can offer a relaxing sanctuary amidst the hustle and bustle of the city. This is perfect for various demographics who need to escape the daily grind. From exhausted parents seeking a chill day away from the kids, to solo guests in need of me-time as well as digital nomads, hotels can provide the perfect escape to everybody.
Affordable Urban Escapes
1.9M
Bookings in 2023
While luxury amenities can be enticing, the absence of such features shouldn't deter hotels from targeting local guests. One of the primary appeals of a daycation is affordability. City center hotels can set competitive prices for daytime bookings, making it an accessible option for a broader local audience. By ensuring that the daytime offering is 30-75% cheaper than the overnight rate, you can attract guests who seek a relaxing day without having to splash too much cash.
However, these guests tend to spend more on add-ons than regular guests as they wish to make the most of their limited time away from home. Discovering a new restaurant, ordering room service or simply getting a takeaway delivered with a few drinks from the minibar - these are all among Dayuse customers’ favorite activities. It is also common for our guests to repeat their bookings if they enjoy their experience.
20M
Website visits in 2023
Our partner of two years, Michelle Sobhraj, Senior Director of Marketing Communications at YOTEL New York Times Square, highlights the benefits of such partnership:"Dayuse has provided YOTEL New York Times Square with a valuable opportunity to offer its modern guest rooms for daytime booking. This trusted partnership has opened up a previously untapped revenue stream, introducing us to a new guest segment and expanding our customer base. Now, locals can indulge in daycations to enjoy our amenities, while on-the-go travelers and digital nomads alike can make the most of the hotel’s guest amenities including, complimentary wifi, state-of-the-art gym, two on-site restaurants and more, transforming our space into their productive workspace during the day. Our operational teams have consistently given positive feedback about their system, and we're enthusiastic about the future growth of our collaboration."
By partnering with the leading daytime hotel booking platform, city center hotels can quickly position themselves as accessible daytime urban retreats, opening up a new revenue stream. This will enable them to elevate their occupancy rates by filling rooms which would otherwise be empty during the day. The daycation trend is not exclusive to luxury establishments; it's a versatile opportunity for different categories of hotels to redefine their offerings and cater to evolving consumer habits.
About Dayuse, since our inception:
$760M
Business volume generated for our partners
8M
Bookings facilitated for our partners