Introducing Dayuse's Latest Marketing Campaign at LAX!
Reshaping The Airport Travel Experience: Turning the Unreal Into Reality
Dayuse has just launched a brand-new, travel-focused marketing campaign at Los Angeles International Airport (LAX), running for a whole month, to show travelers how useful daytime hotel bookings can be.
Imagine this: getting off a red-eye flight, having a long layover, or waiting for a late departure. What if this wait time could be transformed into something wonderful? With Dayuse, it's possible! We’re changing the hospitality game by making hotel rooms available for daytime use, maximizing hotel occupancy and revenue while giving travelers a comfy spot to relax. All of this, at no extra cost to our hotel partners. Did you know that 42% of Dayuse users, in the US specifically, book for travel-related purposes? Whether it's after a red-eye flight, during a layover, or before a late departure, it only makes sense for this campaign to be travel-focused. According to a recent survey, 35.8% of adults have had travel fatigue or jet lag in the past year*.
We’ve taken over LAX with 59 screens showcasing how easy, affordable, and convenient Dayuse is. Our three different ads highlight the endless possibilities a hotel room offers during the day: rest, enjoy, and sleep.
- Rest: Catch up on sleep after a long flight.
- Enjoy: Indulge in room service or a spa session.
- Sleep: Recharge before your next adventure.
We have collaborated with Timo Helgert and his agency Vacades, known for their captivating escapist art and successful campaigns for prominent brands such as Apple, BALENCIAGA, and ZARA. Our CGI out-of-home advertising video aims to transform waiting time into an opportunity for relaxation. We invite you to view the video and let your imagination take flight!
“As we launch this new segment of our marketing efforts, we recognize a growing trend: consumers are seeking ways to enhance their travel experience. Dayuse provides a convenient, easy, and affordable solution to address this need. By offering a place to rest and recharge during the day, we help travelers arrive at their destinations feeling refreshed and ready to go. This new campaign not only enhances the travel experience but also introduces a new revenue stream for hotels at no additional cost.”
- David Lebée, Founder and CEO of Dayuse.
Partnering with Dayuse
$175M
Business volume generated to our partners
1.9M bookings
across our 8,500 hotels worldwide