The Rise of Daytime Stays

One of the most direct benefits of daytime stays is the creation of additional revenue opportunities for hotels. Typically, hotel rooms remain vacant for most of the day, only becoming occupied during the late afternoon and evening. This underutilization represents a significant loss of potential income. Daytime stays, which allow guests to book rooms and amenities for short periods between 8 am and 6 pm, effectively monetize these otherwise idle assets.

According to data from Dayuse, the leading platform in daytime hotel bookings, nearly 50% of hotel rooms remain unused during the day. By capitalizing on daytime bookings, hotels can boost their occupancy rates and generate incremental revenue. Hotels that have embraced this model have seen their profits increase by up to 8%, thanks to the efficient use of their rooms throughout the day.

Daytime stays open the doors to a diverse and previously untapped market segment. Unlike traditional overnight guests, daytime guests are often local residents, business professionals, or travelers on layovers. These guests are looking for a variety of services—from a quiet place to work to a relaxing space to unwind during a layover or even a luxurious environment for a daycation.

For example, about 42% of Dayuse’s clientele are travelers seeking comfort between flights, while 39% book rooms for leisure activities such as spa days or to prepare for a special evening event. Another 19% are professionals in need of a quiet, private space to work or rest. By catering to these varied needs, hotels can attract a new segment of customers who may not have considered the hotel for an overnight stay but find daytime use appealing.

The rise of daytime stays also helps hotels build stronger relationships with the local community. Local guests, who might not frequently stay overnight at hotels in their own city, are more likely to use a hotel’s facilities during the day. Whether they are indulging in a spa day, hosting a business meeting, or simply enjoying a break from their routine, these guests contribute to a hotel’s revenue and can become repeat customers.

Moreover, local customers are easier to reach with promotions and special offers, creating opportunities for hotels to experiment with new services and events. This local engagement fosters loyalty and turns hotels into more than just places to sleep—they become versatile spaces that serve a wide range of community needs.

Daytime bookings not only increase revenue but also enhance operational efficiency. By spreading out room usage throughout the day, hotels can optimize their housekeeping and maintenance schedules, reducing downtime and making better use of their resources. This can lead to a more efficient allocation of staff and a smoother operation overall.

Additionally, the rise of daytime stays aligns with growing sustainability trends in the travel and hospitality sectors. Offering local guests the option to enjoy hotel services without the need for long-distance travel helps reduce the carbon footprint associated with tourism. This eco-friendly approach is becoming increasingly important as consumers and businesses alike prioritize sustainability in their decision-making.


The rise of daytime stays is a revolutionary shift in the hospitality industry, offering substantial benefits to hotels that embrace this model, and Dayuse is at the forefront of this transformation. By unlocking new revenue streams, attracting a broader clientele, fostering local engagement, and improving operational efficiency, daytime stays are transforming how hotels operate and thrive in a competitive market. As this trend continues to grow, it presents an exciting opportunity for the hospitality industry to innovate and better serve the evolving needs of modern consumers.