Elevate Your Guests' Summer: Leveraging the Hottest Travel Trends for 2024

 
PUBLISHED ON 26/06/2023
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How Top Travel Trends Can Boost Your Hotel’s Summer Appeal

Summer is here, and with it comes the perfect opportunity to break out of the routine and explore new ways to enjoy the season. Whether guests are looking to escape the heat, indulge in a luxurious staycation, follow in the footsteps of their favorite TV characters, or combine travel with their love for music, there’s a trend for everyone. Hotels have a unique opportunity to attract guests by tapping into the latest travel trends. By understanding and catering to these trends, hotels can enhance their offerings, increase bookings, and create memorable experiences for their guests. Here are four key summer travel trends and how hotels can leverage them to elevate their guests' summer experiences.

Coolcation: Beat the Heat

It’s getting hot in here! With global temperatures on the rise, many travelers are seeking destinations with cooler climates to escape the summer heat. Hotels in temperate regions can capitalize on this trend by highlighting their refreshing environments and outdoor activities. Promote features such as shaded outdoor spaces, air-conditioned indoor facilities, and access to pools.

Daycation: Luxury Without the Travel Hassle

The easiest vacation of all! Daycations are becoming increasingly popular as travelers seek luxury and relaxation without the need for extensive travel. Hotels can attract local guests by offering day-use packages that include access to amenities such as pools, spas, fitness centers, and rooftop bars. That’s where we come in! Dayuse is the global leading daytime booking platform, we partner with thousands of hotels and help fill occupancy during off-peak times and generate additional revenue. Daycations not only provide a cost-effective way for consumers to enjoy a high-end experience but also align with eco-friendly travel trends by reducing the carbon footprint associated with long-distance travel.

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Set-jetting: Travel Inspired by the Screen

The ultimate trend for all TV and movie lovers! Set-jetting, where travelers visit destinations featured in their favorite movies and TV shows, is a growing trend. Hotels located in or near famous filming locations can leverage this trend by creating themed packages and experiences that immerse guests in the world of their favorite screen characters. By embracing the set-jetting trend, hotels can attract film and TV enthusiasts looking to explore the real-life settings of their favorite stories.

Gig-tripping: Music and Travel Combined

Who doesn’t want to travel and see their favorite artist!  Gig-tripping, which combines travel with attending concerts and music festivals, is an exciting trend for music lovers. Hotels can attract gig-trippers by partnering with local event organizers and promoting nearby concerts and festivals. By positioning themselves as the go-to accommodation for music enthusiasts, hotels can capture the interest of travelers eager to combine their love of music with their passion for travel.

Making the Most of Summer Travel Trends
By understanding and adapting to these summer travel trends, hotels can enhance their appeal and attract a diverse range of guests. Whether it's offering coolcation retreats, luxurious daycation packages, set-jetting experiences, or gig-tripping adventures, hotels have the opportunity to create unique and memorable stays that cater to the evolving preferences of today's travelers. Embrace these trends to elevate your hotel's offerings and ensure a successful and vibrant summer season.

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