Dayuse Recap 2025:Turning Idle Hours into Real Impact

 
PUBLISHED ON 02/13/2026

A Word from Our CEO

“As we step into 2026, we want to sincerely thank you for your trust and partnership. Together, we made 2025 a standout year for Dayuse and for all our partners, growing stronger, adapting faster and transforming hotel rooms into unforgettable daytime experiences for millions of guests around the world.

Looking ahead, 2026 is full of opportunity. Our mission is clear: to deliver even greater value for our partners while creating memorable moments that delight an ever-growing community of guests.

We are excited to continue this journey with you. Here’s to a year of success, growth, meaningful connections, and countless memories for our guests.”

- David Lebée, CEO of Dayuse
Highlight icons-1

The Bigger Picture: What We’ve Built Since Launch

Since its launch, Dayuse has grown into a global platform that connects hotels with a new kind of guest: one who uses hotels as places to rest, work, recharge, and enjoy time well spent during the day.

     Since launch, Dayuse has generated:

  • $1 Billion Revenue for all our hotel partners
  • 12M+ confirmed bookings
  • Presence in 30 countries
10500 hotels

What Made 2025 Stand Out

Recognized for its immense potential, daytime hospitality continued to increase in 2025, turning opportunities into outstanding performance.

250M

     The year at a glance:

  • $250M in business volume 
  • 4% no-show rate, among the lowest in the industry
  • +25% growth in new customers
In 2025, Dayuse’s growth was powered by a diverse hotel ecosystem.
 
65% of bookings in 4-5★ hotels and 35% in 3★ properties;  showing that daytime hospitality thrives wherever there’s unused capacity and well-positioned amenities. 
Holiday Hotel

Beyond the Room: Ancillary Revenue in Focus

In 2025, property spend became a key growth driver. Dayuse guests frequently added spa, brunch and wellness services, with central urban hotels seeing the highest upsell rates.

What worked: Hotels that offered clear, compelling packages; like Wellness Escape, Business Recharge, or Brunch & Relax; converted more guests and unlocked up to 30-40% aditional spend, turning underutilized daytime space into meaningful revenue.

Visibility & Brand Reach for Our Partners

Dayuse has grown beyond a booking platform to become a trusted visibility partner, helping hotels shine.

  • 30M annual website visits

  • Social Influence: 75 Million total reach with a 250k+ community and over 50+ collaborations with content creators. 

250K

2025 Campaign Highlights: Driving Demand Where It Matters 

NYC VALENTINE'S CAMPAIGN: All Day Date
NYC VALENTINE'S CAMPAIGN: All Day Date
Dayuse celebrated romance on 140 Manhattan screens, reaching 2.4M people with 26M impressions
GLOBAL TRAVEL CAMPAIGN: Major Airports
GLOBAL TRAVEL CAMPAIGN: Major Airports
Generating 50M+ Impressions across airport screens and in-flight Wi-Fi, we captured travelers when they needed to rest and recharge.

These campaigns boosted brand visibility, generated high-intent traffic, and delivered direct value to participating hotels; especially during daytime and off-peak hours.

Who Are Your Dayuse Guests in 2025?

In 2025, day-use bookings were driven evenly by three key guest personas:

Leisure
Travel
Business

Thank You For Being part of the Journey

To our Hotel Partners: Thank You for your trust, innovation, and collaboration. Every booking, every experience, every satisfied guest is the result of teamwork.
Here’s to an even stronger 2026, together.

                    -The Dayuse Team            

Start generating extra revenue