Beyond the Night: The Rise of Daytime Hotel Stays for Transient Travelers
How Hotels Are Transforming into Multifunctional Daytime Havens
What are people truly looking for in a daytime hotel booking? How can you emphasize the value of your offering to attract new guests?
In our fast-paced, urban environments, evolving consumer habits see many seeking private, secure spaces to enjoy new experiences, unwind, or work for a few hours. As a hotelier, making your hotel rooms available to book during the day is only worthwhile if you can find the right audience to connect with.
By understanding the demand and embracing new trends, you can capitalize on an entirely new segment of daytime guests, ready to rejuvenate your establishment. We offer customizable time slots meticulously tailored to meet your hotel's operational needs. You have the flexibility to choose your preferred time slots between 8 am and 6 pm, allowing you the option to start earlier or extend later if desired.
"As an airport hotel at a major hub like London Heathrow, we can make the most out of our rooms while generating extra revenue and increasing visibility on Dayuse channels. By offering early booking options, such as 7 AM to 3 PM and 9 AM to 5 PM, our staff can prepare rooms for late-arriving guests. With all the flight connections, the potential is huge. It’s a strategic asset that enables us to resell the same room twice in the same day! We've also benefited from Dayuse’s extensive market knowledge, their guidance, and the constant support of our market manager."
Tommaso Rossi
Cluster Revenue Manager at Arora Group
Renaissance London Heathrow Airport
Novotel London Stansted Airport
And, more importantly, where does the night end and the day begin for travelers who have just stepped off of a red-eye flight? 42% of Dayuse guests are travelers looking to recharge and rejuvenate between connecting flights or access convenient and pleasant amenities while on a journey.
Why do our travel-savvy guests book?
- To avoid the harrowing wait after a red-eye flight
- To ditch the discomfort of airport lounges during never-ending layovers
- To choose a seamless journey, especially for families with a late departure
Opting to book a hotel room for a few hours provides a far more pleasant alternative to travelers.
Each day, the U.S. records an average of 45,000 commercial flights, according to the Federal Aviation Administration, accounting for 2.9 million airline passengers. At the domestic level, US commercial flight carriers conduct just shy of 6,000 passenger flights daily. This large number of passengers represents a staggering potential for uncomfortable layovers and weary travelers.
Catering to a Variety of Clientele
42%
of our guests book for travel options
Travelers represent our first use case. However, leisure clientele represents 39% and business guests 19%, both use cases representing another significant potential for hoteliers. For instance, if you are a city hotel, business professionals might seek a quiet place to work for a few hours, while leisure guests could be looking for a peaceful retreat to unwind without traveling afar. By offering flexible daytime booking options, you can attract a diverse range of guests, enhancing your hotel's appeal and boosting occupancy rates.
Partnering with Dayuse
$175M
Business volume in 2023
1.9M
bookings in 2023