Why Gift Cards Are a Game-Changer for Hoteliers

Thinking Outside the Gift Box
As the holiday season kicks into high gear, it’s not just consumers feeling the pressure—hoteliers are also navigating the challenge of optimising occupancy, boosting revenue, and standing out in a competitive market. One opportunity that often goes overlooked? Gift cards.
Dayuse gift cards are a strategic tool that help hoteliers unlock new revenue streams, fill rooms during slower periods, and attract a broader audience. Currently available in France and the UK, our goal is to expand this offering to all 28 of our markets worldwide. Unlike traditional Dayuse bookings, gift cards can only be purchased via credit card on our website, providing an added layer of security for hotels. Dayuse gift cards are valid only for hotels with credit card option.
With shoppers increasingly prioritising experiences over material gifts, gift cards are becoming a must-have in the hospitality industry. Here's how your hotel can leverage this powerful tool to thrive during the holiday season and beyond.
For hoteliers, the holiday season is a critical time to tap into consumer spending trends. Dayuse gift cards are a stress-free option for gift-givers who value convenience and unique experiences over traditional presents. By offering gift cards, your property positions itself as part of this growing movement.
The result? A boost in seasonal sales without additional overhead, plus the opportunity to engage with a new segment of guests.
- Unlock New Revenue Streams
Gift cards are not just about immediate sales—they create a pipeline of guaranteed future revenue. Every gift card purchased represents a commitment from the buyer and an opportunity for your property to monetise stays during periods when rooms might otherwise go unused. - Maximise Off-Peak Occupancy
Dayuse experiences are especially appealing during slower hours and off-peak days. Guests redeeming gift cards often take advantage of your underutilised inventory, allowing you to increase occupancy and revenue without additional marketing spend. - Attract First-Time Guests
Gift cards introduce your property to recipients who may not have otherwise considered visiting. Once they experience the comfort and quality of your hotel, many will return as repeat customers, making gift cards a powerful tool for building loyalty and expanding your guest base. - Upselling Opportunities
Guests using gift cards are often more inclined to spend on extras—whether it’s room upgrades, dining, spa treatments, or other amenities. This creates an opportunity for you to enhance their experience while increasing your average revenue per guest. - Boost Brand Visibility
When someone gifts a Dayuse card, they’re essentially recommending your property. This word-of-mouth endorsement, combined with the visibility generated by gift card promotions, can elevate your brand in a competitive market.
As travelers and locals alike seek meaningful gifts that offer more than material value, Dayuse gift cards have become a go-to solution. They not only delight recipients with a memorable experience but also provide hoteliers with an innovative way to fill rooms, leverage off-peak hours, and introduce their property to new audiences.


Dayuse gift cards aren’t just a product—they’re a strategic tool for hoteliers, offering a reliable revenue stream, attracting new guests, and optimising resources throughout the year.
With the holiday season in full swing, travellers and locals are seeking meaningful gifts that go beyond material value. Dayuse gift cards have become a go-to solution, delighting recipients with memorable experiences while empowering hoteliers to fill rooms during off-peak hours and expand their audience reach.
Start now and watch your business thrive—this season and beyond. Our team is here to assist you with any questions you may have about how it works.
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