Why Keeping Your Hotel Available on Weekends Is a Smart Move

 
PUBLISHED ON 09/19/2024
NYC

Embrace the Shift in Local Consumer Habits

In recent years, there has been a noticeable shift in how people use hotels. Gone are the days when hotel stays were strictly for out-of-towners or business travelers. Today, a growing number of local guests are embracing the idea of "daycations"—taking a break from their routine without leaving the city. This trend, driven by changing work patterns, a focus on self-care, and a desire for quick escapes, has opened new doors for hotels, spearheaded by Dayuse: daytime bookings. Furthermore, our new key feature, the Virtual Credit Card (VCC), which allows guests to prepay, guarantees secure and seamless payment to our partners.

Don’t Miss Out on Sunday Business

For many hotels, Sunday is traditionally a low-occupancy day. But with the rise of local guests seeking mini getaways or simply a few hours to enjoy hotel amenities, Sundays are becoming prime opportunities for extra revenue. Instead of closing availability or considering it a slow day, Sundays can actually become a profitable part of your week. 

Local guests, especially those in urban areas, are eager to take advantage of what your hotel has to offer. Whether it’s unwinding by the pool, relaxing in the spa, enjoying a gourmet meal, or simply escaping the routine for a few hours, more people are looking for nearby options on weekends—especially when they don’t have the time or budget for a full weekend getaway.

Hotels that increase availability on weekends can typically see up to a 10% rise in bookings. Nomo Soho, one of the 9,000 Dayuse partners, has fully embraced these benefits by offering diverse packages and time slots over the weekend. This strategy has allowed them to capture more bookings and create new revenue opportunities.

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Dayuse
Why Saturday and Sunday Availability Matters

1. Changing Consumer Habits: With flexible work schedules and more people working from home, locals are now more interested in quick, rejuvenating escapes. Weekends—particularly Sundays—offer the perfect time for short, refreshing hotel stays without leaving town.

2. Amenities as a Selling Point: Guests are drawn to hotels not just for the rooms, but for the whole experience. Offering access to your amenities—like pools, spas, gyms, and restaurants—can attract locals looking for a luxurious few hours of relaxation, without the need for an overnight stay.

3. Low Occupancy, High Potential: Sundays are often underutilized, with lower overnight bookings. But instead of seeing it as downtime, view it as a chance to drive additional revenue. Opening up Sunday availability to Dayuse allows you to fill empty rooms and maximize your property’s potential.

4. The "Daycation" Demand: The idea of a "daycation" is becoming more popular, where guests book a hotel room just for the day to recharge and enjoy amenities. Offering Saturday or Sunday availability ensures you capture this growing segment of consumers who are eager to make the most of their day without committing to a full night’s stay.

The Rise of Local Experiences

One of the most exciting trends we’re seeing is the rise of local consumers using hotels to enhance their weekends. Whether it's couples seeking a romantic afternoon, friends looking for a mini spa day, or digital nomads in need of a quiet place to work, the demand for daytime rooms during the weekend is increasing.

By keeping your hotel open for these spontaneous, last-minute bookings, you’re not only meeting a rising demand but also creating a new revenue stream on days that typically see lower occupancy rates.

How Dayuse Can Help You

At Dayuse, we’re seeing firsthand how hotels that offer weekend availability—especially on Sundays—are experiencing a surge in bookings from local guests. Our platform is designed to connect you with these eager consumers, helping you boost your occupancy and revenue with minimal effort. By keeping your availability open on weekends, you ensure your hotel is part of this growing trend.

Best of all, incorporating these time slots into your offerings is effortless, as it requires no additional inventory.

We make it easy for local guests to discover your hotel and take advantage of its amenities. All you need to do is keep your rooms available, and we’ll help fill them.

Make the Most of Your Weekends

So, next time you're considering limiting availabilities on the weekend, think again. Local guests are ready and waiting to enjoy what your hotel has to offer. By keeping your property open, particularly on Sundays, you can tap into this evolving market, fill rooms that would otherwise be empty, and turn your weekends into a more profitable part of the week.

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